Five to Fifty

The Science of Using Investor Pitch Rigor

To Accelerate New Business

editorial black and white shadow of a ha

TODAY'S ENVIRONMENT

The first five minutes of a new business pitch forms the customer's opinion of the presenting team and sets the receptivity to the remaining content.

5to50™ teaches you to think like an entrepreneur and to adapt the strategy of the 5-minute investor pitch to a range of sales situations. Maintaining consistent sales communication ensures that everyone is aligned, messages are clear, and the customer experience is seamless across all touchpoints.

All emerging technologies and how to use them in the pitch are covered.

WHY CHOOSE US

Our approach is rooted in innovation, decades of experience, and a deep understanding of today's challenges. Our workshops leverage responsible AI to help teams understand its benefits in research, strategic insights, content generation, and storytelling to craft compelling narratives that resonate in today's dynamic market.

Experience with Hundreds of successful Investor, Agency, Services, and B2B pitches.

WHAT HAPPENS IN THE
FIRST FIVE MINUTES?

THE CRITICAL WINDOW

Establish credibility — who you are and why you belong in the room
Build trust — earning the right to ask probing questions
Set the agenda — framing who controls the conversation
Create energy — tone is contagious and prospects mirror what they feel
The goal — aligning the room on outcomes before diving into needs

Program Description

The goal of 5to50™, is to use the thinking and mindset of an entrepreneur by adopting the strategy of the 5-minute investor pitch and deploying the techniques to a range of sales situations. A buyer's receptiveness to the team and the proposal is generally established in the first five minutes of the presentation. The vast majority of presentations waste that critical time and, thereby, lose the selling advantage -- a lesson learned by every startup which has only five minutes to convince an investor to choose their company over ten others. The rigor of the 5to50™ approach focuses the sales presentation and forces the discipline of identifying the critically important components -- separating "the need to have" from "the nice to have." This methodology covers all the latest sales preparation techniques, including the latest AI resources while providing participants with the working knowledge of when, where, and how to effectively use them in the selling environment.

Available Experiences

In-person and virtual sessions:

Full day session (6 hours)
Half day session (3 hours )
60-90 minute virtual session
Customized Meetings

Target Audience

Offering Tracks:

Executive leaders
Fast Track - highly promotable
Sales organizations

Designed to Accelerate Sales For...

Agency Proposals

Professional Development
Programs

Business Sales

Get in Touch

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Meet the Team

Cleve Langton

Cleve brings 30+ years of experience in marketing, advertising, public relations, and development of integrated marketing campaigns. He has extensive experience in business development, having served over 15 years as Corporate EVP Business Development of DDB. He is the first person in advertising to run business development globally. Cleve is the author of "New Business Lessons from Madison Avenue" which was an Amazon category best seller. It was translated into Japanese and used by major agencies in Europe and APAC.

He has broad international experience running global accounts and running over 400 multinational new business pitches. He also has in depth experience with startup and early stage companies having been a C-suite executive or board member in 11 start up and early stage companies.

In prior advisor roles, and in his current role as co-founder and director of the Columbia Angel Network, he has reviewed investment decks of 108 companies as an advisor to founders and CEOs.

Cleve holds an BA in Journalism from NYU and an MBA from Columbia. He started his career in product management at General Foods Corporation ( merged into Kraft). He has served on the board of many for profit companies and non-profit organizations.

Stephanie S. Anderson

With over 25 years of experience working in small, medium and enterprise companies, Stephanie has held multiple roles in strategy, sales, marketing, and operations including: Group Vice President of SMB Direct Sales at Charter Communications leading 1500 sales associates nationwide; Chief Marketing and Strategy for Ai Media Group; Senior Vice President and Chief Marketing Officer of Time Warner Cable Business Services; Vice President, Marketing & Advertising at Cablevision and Global Sales & Alliance roles with Avaya.

Anderson is a four-time ‘Most Powerful Women in Cable’ honoree, winner of multiple Advertising Awards, and former President of the NYC Chapter for The CMO Club.

With a Business degree from Miami University in Oxford, Ohio, Anderson also attended MIT UX training, Stanford University's Executive Leadership, and recently completed her AI Business Strategy Certification from The Johns Hopkins University.

Brandon Procak

A seasoned professional with nearly 20 years of experience, Brandon co-leads global divisions in Tech Innovation and Cloud Computing at BCG, overseeing diverse technology offerings that include web3 (blockchain and digital assets), IoT (digital twins, smart cities), Spatial Computing (AR, VR, Metaverse), and Quantum Computing.

Previously at EY, he specialized in Strategy & Large-Scale Business Transformations for the U.S.' largest financial institutions, leading global teams of up to 500 people.

He also ventured into entrepreneurship, as the CEO of a real estate technology platform and a co-CEO of a web3 bootcamp academy.

Brandon holds an MBA from Columbia Business School and a BBA from Baruch College. Brandon also shares his expertise as an Adjunct Professor lecturing graduate level MBA courses at Baruch College.

Brandon also served as the Vice President of Mentoring for the Hispanic Business Association, and actively held leadership roles within EY's Advancing Latino Executives program, building the company's largest Latino mentoring network.

Alex Martell

Alex is a marketing and sales leader with a track record of equipping teams with insights, ideas and tactics they need to walk into any meeting prepared and confident.

He has over a decade of experience in B2B marketing for over performing sales teams that spans financial services, SaaS, and media sales, giving him a broad perspective across the buying and selling landscape. He partners with sales teams to refine their approach, anticipate questions, and ensure they enter every fully prepared and focused.

He has spent the past decade in media sales at Outfront media with quick turnover in the sales cycle. This provided Alex with extensive experience in meeting intelligence on companies and individuals to whom teams are presenting. He has developed innovative ways of preparing for each sales meeting with extensive research on the company, reading tax filings, and using AI to learn how the prospect usually consumes information, e.g. heavy on detail or cryptic and to the point.

Alan Stein

Alan Stein is a growth-driven executive with a 30-year pedigree at Google, Meta, Salesforce, and American Express, backed by an MBA from Columbia Business School. As the founder of Kadima Careers, a startup he scaled to $5M+ in revenue, Alan cracked the code on modern B2B organic growth.

By mastering content strategy, active DM engagement, and community building, he engineered a massive LinkedIn scale-up, skyrocketing his personal following from 1.5k to over 60k and building a 13k+ corporate page from scratch.

Alan brings this battle-tested blueprint to 5 to 50 to help agencies dominate LinkedIn and win premium clients.